Advertising competition grants internship opportunities

Grand Valley State University was included in a statewide advertising competition and the top winners will be provided with internships to further their future career as well as giving the opportunity for students to show off their campaign from the competition. Yardsticks, which is a student advertising competition in West Michigan, can have participants work alone or in a group. All participants competed with the same strategy brief as well as target audience that was chosen by the client, Hello West Michigan, an organization that promotes the area of West Michigan to possible businesses and residents. The top 10 submissions were show-cased Oct. 25, at 7 p.m. at the City Flats Hotel ballroom.