The Student News Site of Grand Valley State University

Grand Valley Lanthorn

The Student News Site of Grand Valley State University

Grand Valley Lanthorn

The Student News Site of Grand Valley State University

Grand Valley Lanthorn

Influencer boxing shifts focus away from the sport’s art

Sam Nowotnik, Columnist Mar 18, 2024

“Influencer boxing” has risen in popularity over the last few years, and even though many predicted it would be a fad and fade away, it has done the opposite. Influencer boxing varies in its participants from streamers and TikTokers to YouTubers...

Trump-Biden election the sequel leads to the need for third-party representation

Trump-Biden election the sequel leads to the need for third-party representation

Lanthorn Editorial Board Mar 18, 2024

With the presidential election coming up in November, the rematch between Joe Biden and Donald Trump is especially infuriating to us on the editorial team. In previous editorials, we’ve expressed that we do not feel these candidates represent the...

Cuteness and creativity: Steve Madden’s kitten heels campaign is advertising genius

Maddie Zimmerman, Staff Writer Mar 18, 2024

Last week, Steve Madden, a footwear and accessories brand, launched a new campaign titled “Wear kitten heels, rescue a kitten.” The brand posted a TikTok, which featured rescue kittens surrounded by kitten heels, a style of shoe. Steve Madden partnered...

“Barbie” marketing is genius for its pop culture references

Chloe Schram, Staff Writer Mar 18, 2024

The 2024 Oscars were a night of glamor, excitement and dazzling performances. Ryan Gosling stole the show with his performance of “I’m Just Ken” from the 2023 film “Barbie,” directed by Greta Gerwig. It was reminiscent of an iconic musical performance,...

Grand Rapids’ top 5 greatest bars

Elizabeth Schanz, Editor in Chief Mar 11, 2024

As a Grand Valley State University senior who turned 21 going into this school year, I now consider myself a connoisseur of the downtown Grand Rapids bar scene. I journeyed from my Allendale apartment by bus or Uber, and stood in the entry lines in the...

Editorial: Blockbusters are back

Lanthorn Editorial Board Mar 11, 2024

Like millions of Americans and movie lovers throughout the world, we spent our Sunday night on Mar. 10 glued to the screen watching the 96th Academy Awards. Highlighted by big-budget epics, movie stars, and legendary and contemporary directors alike,...

College education needs to advocate for affordability

Maddie Zimmerman, Staff Writer Mar 11, 2024

For the near future, Albert Einstein College of Medicine will be tuition-free after a $1 billion donation by Ruth Gottessman, a member of the college’s board of trustees. The donation and media attention Gottessman has garnered sheds light on college...

Tattoos are not unprofessional

Chloe Schram, Staff Writer Feb 26, 2024

I constantly hear the older generations, such as the Baby Boomers or Gen X, saying that tattoos are “unprofessional” and that they can ruin an individual's chance at getting a job. Tattoos have become very popular, especially among Gen Z and Millennials....

Blundstone boots are versatile and worth the investment

Maddie Zimmerman, Staff Writer Feb 26, 2024

Blundstone boots, made by the Australian footwear company Blundstone, have become popular in the Midwest, but I have noticed a lot of people still asking, “What are Blundstones?” Blundstones are a Chelsea style of boot made for all occasions. The...

Editorial: Winning works

Editorial: Winning works

Lanthorn Editorial Board Feb 26, 2024

It has been a great year to be a sports fan in the state of Michigan. With three Michigan-based teams, the Detroit Lions, the University of Michigan Wolverines and the Detroit Red Wings all having good 2023-2024 seasons, we are feeling good about how...

Super Bowl ads are failing to get Gen Z’s attention

Sam Nowotnik, Staff Writer Feb 19, 2024

Advertisements are everywhere you look. Companies allocate a lot of money to promote their products and push ads in the media. One of the biggest advertising opportunities is during the Super Bowl, which guarantees that millions of viewers will be watching...

Reminders of gun violence around Valentine’s Day

Chloe Schram, Staff Writer Feb 19, 2024

Valentine’s Day is known as a day of love, kindness and friendship. It’s a time for sharing moments of connection and affection with those we love. But to me, the sweetness of Valentine’s Day has been soured with the intensity of gun violence in...

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