VCS partners with GVSU on Library and Seidman buildings

Briana Doolan

Valley City Sign has had a longstanding, positive partnership with Grand Valley State University. The
company, which designs and produces custom, commercial and architectural signs for interior and
exterior design, has partnered with GVSU for a number of years on numerous projects around campus.
Recently VCS worked on GVSU’s Mary Idema Pew Library and the Seidman Building.

Mary Cook, owner of VCS who works in sales, said she takes pride in the quality of product that rolls
out her doors. She said she enjoys watching the concept go from paper to life during the design

VCS was established in 1948 and has produced comprehensive exterior and interior sign packages.
The company is a 100-percent employee-owned business, which means each employee has some
ownership of the company. Because of this, each employee has a vested interest in the products they
design and generate.

“That’s why there is so much pride in this company, because we all have something in it,” Cook said.
“We do everything 100 percent, the product is awesome and we do a phenomenal job.”

VCS has a great relationship with many West Michigan organizations and has worked on a number of
projects in the past, including: Fifth-Third Bank, Fifth-Third Ball Park, Spectrum Health, YMCA,
Goodwill Industries, numerous casinos, the University of Michigan, Michigan State University, Michigan
International Speedway and Meijer, just to name a few.

“As business owners, we take great pride from concept, design, engineering, custom fabrication and
finally installation of any size sign package—from a single sign to major corporate signage change-
over,” Cook said. “We have designers on staff to create and lay out a way of finding projects directly
with the customer to help keep cost down—a one point purchase project—as well as work with
architectural firms for such projects.”

VCS has completed multiple sign projects for GVSU over a number of years. These projects include the
exterior building signs for the complexes around both campuses. It also created the initial way-
finding signs (directional signs) at GVSU’s Allendale Campus and the rooftop letters on the Center for
Health Sciences building. VCS designed and produced the 200 and 1,400-name donor boards in the
Mary Idema Pew Library as well as the etched story boards and the donor-recognized room wraps. In
the Seidman Building, it designed and produced the exterior building identification signs, and there
are plans for donor dedication plaques to be installed in the exterior patios and courtyards.

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