The latest Frederik Meijer Lecture Series at Grand Valley State University included a presentation by Patrick Doyle, president and CEO of Domino’s, at 5:30 p.m. on Tuesday, Feb. 17 inside the Loosemore Auditorium at the DeVos Center.

Doyle presented his story in a conversation format with WGVU’s Shelley Irwin as the moderator.

Doyle joined Domino’s as the senior vice president of marketing in 1997 before becoming the president and CEO in 2010. Since then, Doyle has helped rejuvenate the Domino’s brand through new recipes and revamped marketing strategies.

As a result of his efforts, Doyle was honored with “Best CEO of the year” by CNBC.