Grand Valley State University’s Office of Student Life issued a press release today announcing a an arrangement made privately between administrators and pop musician Justin Timberlake. The arrangement, which affords Timberlake full use of the 2020 information desk at GVSU in a new music video, is part of a larger promotional effort for Timberlake’s new album, The 20/20 Experience.

Timberlake told university officials that the connections between his album title and last name seemed like a great fit to promote The 20/20 experience, and officially signed on as a “Timberlaker” for the remainder of production.

“I am worried about the increased number of phone calls we may receive, we’rer already so popular with students,” said Holden Alee, 2020 desk student manager said. “But as long as I got my suit and tie…”

For the face of the university’s “Hey There, Laker!” campaign and current 20/20 desk spokesperson, Lewis Stone, the new partnership, he said, is disenfranchising.

“Cry me a River – how quickly I went from ‘Hey There, Laker’ to ‘Bye Bye Bye,’” he said. “It seems like I am no longer ‘N Sync with Grand Valley.”

The university decided not to announce the first round of meetings between Timberlake, his agent and GVSU, but said they will publically announce more information on his next GVSU appearance today at 3 p.m. at the 2020 desk in Allendale’s Kirkhof Center lobby.

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